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Nuggets On
personal brand

This is not a new concept but as we hurtle towards a world where the Gig Economy will be a key structural component of the economy in addition to large organizations, how we build our personal brand is something every leader needs to be thinking about. What can we learn from how Businesses build brands? How does that need to change in the digital world?

Building a Personal Brand

Prakash discusses how one could learn from how FMCG companies build brands in the context of personal brand building. He discusses how authenticity, consumer centricity and choice are critical in building a powerful enduring brand in a certain area.

More from Prakash Iyer

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Personal Brand

Personal branding in the Digital world

These days, personal branding is something that gets talked about a lot. But what is it and why is it important? More significantly, how do you go about creating a personal brand? In this nugget, Abhijit shares four vital aspects of personal branding that you should think about.

More from Abhijit Bhaduri

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Personal Branding

Building a personal Brand

Ambi talks about how we can all learn from the world of brands to think about our personal brands. He talks about the criticality of sharing ideas that are in line with the what your brand should stand for. He also discusses the criticality of collaboration in ensuring that you are able get the word out about your brand and what you can offer to the world.

More from Ambi Parameswaran

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Personal brand

Managing time and attention

Tarun discusses how he has crafted his self-assigned space of thinking about issues around creativity and entrepreneurship in Developing countries. He talks about being known as the “clearing house” for something. He also talks about the tension between access to intellectual capital at Harvard and being located closer to the action that he is passionate about. He later goes on to discuss the allocating mechanism he uses to fill his time when he visits the various markets.

More from Tarun Khanna

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Personal Brand Mindfulness

Building a personal brand

Sudhir speaks about some of the principles behind building a strong brand and a personal brand. He speaks about a strong brand as one where people might like or hate the brand but will align on the key attributes of the brand. He also speaks about the notion of brand archeology where he says that it is helpful to understand the history of the brand to uncover what it stands for. He finally goes on to speak about how brands should look within and let consumers discover them than being different things to different people.

More from Sudhir Sitapati

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Personal brand Authenticity

Get in touch with Deepak Jayaraman

  1. (a) for planning a session for him to share specific insights from the podcast in your organization
  2. (b) for working with him as an Executive Coach / Transition Advisor
  3. (c) to share feedback or suggestions on the Podcast.
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