Nuggets On
personal brand
This is not a new concept but as we hurtle towards a world where the Gig Economy will be a key structural component of the economy in addition to large organizations, how we build our personal brand is something every leader needs to be thinking about. What can we learn from how Businesses build brands? How does that need to change in the digital world?
Building a Personal Brand
Prakash discusses how one could learn from how FMCG companies build brands in the context of personal brand building. He discusses how authenticity, consumer centricity and choice are critical in building a powerful enduring brand in a certain area.
Personal branding in the Digital world
These days, personal branding is something that gets talked about a lot. But what is it and why is it important? More significantly, how do you go about creating a personal brand? In this nugget, Abhijit shares four vital aspects of personal branding that you should think about.
Building a personal Brand
Ambi talks about how we can all learn from the world of brands to think about our personal brands. He talks about the criticality of sharing ideas that are in line with the what your brand should stand for. He also discusses the criticality of collaboration in ensuring that you are able get the word out about your brand and what you can offer to the world.
Managing time and attention
Tarun discusses how he has crafted his self-assigned space of thinking about issues around creativity and entrepreneurship in Developing countries. He talks about being known as the “clearing house” for something. He also talks about the tension between access to intellectual capital at Harvard and being located closer to the action that he is passionate about. He later goes on to discuss the allocating mechanism he uses to fill his time when he visits the various markets.
Building a personal brand
Sudhir speaks about some of the principles behind building a strong brand and a personal brand. He speaks about a strong brand as one where people might like or hate the brand but will align on the key attributes of the brand. He also speaks about the notion of brand archeology where he says that it is helpful to understand the history of the brand to uncover what it stands for. He finally goes on to speak about how brands should look within and let consumers discover them than being different things to different people.
