innovation

Marketing innovations around the first book

How did a self-published debut author’s books reach the best seller list within a week of launch? Undoubtedly, the book was good but behind the scenes some new, innovative and thoughtful marketing techniques also contributed. As Amish expresses, leadership is not about having the best ideas yourself but being able to pick good ideas when you come across them.

More from Amish Tripathi

Balancing commerce with creativity

Film production is a tricky area where one has to walk the tight rope between creativity (as appreciated by the audience) and commerce. Atul talks about how he thinks about it and also alludes to the evolving consumer mindset where some early opinions could significantly swing the fortunes of the movie one way or the other.

More from Atul Kasbekar

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