Nuggets On
advertising
What are the inherent traits one should possess to pursue a career in Advertising? What differentiates the iconic ads from the average ones? Let us learn from somebody who has walked the path.
Advertising as a career option
KV Sridhar (Pops) talks about the inherent traits one should possess to flourish in the world of advertising. He talks about the notion of story-telling relating it to how children lie but get away with it because of the innocence. He also alludes to the criticality of understanding the client business, socio-cultural trends and a nuanced understanding of human behavior to flourish in the industry.
Secret sauce behind great ads and film-makers
KV Sridhar talks about what separates the great ads and film makers from the rest. He shares his insights from his recently launched book – 30 Second Thrillers where he goes behind the scenes of legendary ads (tag lines such as Wah Taj, Hamara Bajaj, Only Vimal, I love you Rasna) and breaks down the secret sauce behind the ads and the ad film makers.
