KV Sridhar (Pops) talks about the inherent traits one should possess to flourish in the world of advertising. He talks about the notion of story-telling relating it to how children lie but get away with it because of the innocence. He also alludes to the criticality of understanding the client business, socio-cultural trends and a nuanced understanding of human behavior to flourish in the industry.
KV Sridhar talks about what separates the great ads and film makers from the rest. He shares his insights from his recently launched book – 30 Second Thrillers where he goes behind the scenes of legendary ads (tag lines such as Wah Taj, Hamara Bajaj, Only Vimal, I love you Rasna) and breaks down the secret sauce behind the ads and the ad film makers.