Ayse
Birsel
Track Timing
-
Journey to becoming a Life Designer (00:07:11) |
Nelson Mandela - a Master Life Designer (00:12:18) |
Deconstruction and Reconstruction - The 4 step process (00:22:17) |
Life Design vs Product Design (00:34:50) |
Getting playful about Life Design (00:38:53) |
Life Redesign - How long does it take? (00:45:45) |
The Power of Metaphors (00:55:46) |
Helping Children Design their life (01:03:14) |
Bringing ideas to life (01:05:44) |
Designer | Author
Ayse is an accomplished Industrial Designer and has worked with Brands like Herman Miller, IKEA, Amazon and Toyota. She is the author of Design the Life You Love and gives lectures on Design the Work You Love to corporations. She was on the Fast Company’s list of Most Creative People in 2017 and on the Thinkers50 Radar list of the 30 people that are likely to shape the future of organizations. Her work can also be found in the Permanent Collection at the Museum of Modern Art (MoMA) in New York.
Today, she gives talks, lead workshops, and teach masterclasses at companies to help leaders and their teams design their work and life, using 5 foundational principles of optimism, empathy, holistic thinking, collaboration and an open mind.
In this conversation, we explore various themes around how we can use Design principles to design the life that we love. You can follow her thinking by subscribing to her newsletter at https://www.aysebirsel.com/newsletter
Published in February 2022
Nuggets from the
Conversation
Journey to becoming a Life Designer
Ayse speaks about her origins growing up in Turkey in a family of lawyers. She speaks about how she moved towards architecture and subsequently into Industrial Design. She goes on to describe how the Financial Crisis of 2008 got her started in the space of Life Design. Related Insights from: Bruce Feiler-70.07-Shape-Shifting instead of Resilience (https://playtopotential.com/audio/742)
Nelson Mandela - a Master Life Designer
Ayse speaks about why she thinks Nelson Mandela is one of the Master Designers of Life she admires. She speaks about how he evolved through the various twists and turns he went through. We connect the dots with some of the insights we learnt about Gandhiji from Dr Ramachandra Guha.
Deconstruction and Reconstruction - The 4 step process
Ayse speaks about her four step deconstruction and reconstruction process that she uses in Life Design. She uses the metaphor of a Chicken Soup to make the point about deriving inspiration to create a recipe that is unique to our life context. We connect the dots with an insight from Rama Bijapurkar in an earlier conversation where she speaks about how she drew inspiration from her role models.
Life Design vs Product Design
Ayse reflects on the distinction between Life Design and Product Design. She speaks about the fact that in the case of Life Design, there is no “3rd party consumer” which makes it a pure process. We connect the dots with what Stew Friedman says about getting other people into our world.
Getting playful about Life Design
Ayse speaks about how it is critical for us to get playful when we think about coming up with ideas for Life Design. She speaks about some of the warm up exercise she conducts to get people in the right frame of mind.
Life Redesign - How long does it take?
Ayse speaks about how long it takes for somebody to design their life. She touches upon the benefit of leveraging others’ perspectives and how we can accelerate our design process. We connect the dots with an insight from Herminia Ibarra.
The Power of Metaphors
Ayse speaks about the power of having creative metaphors to help us unearth possibilities. She says that sometimes thinking logically and linearly may not produce the same effect as an “Out of the box” metaphor. We also connect the dots with an insight from Prof Dan Cable where he speaks about how he uses Lego blocks with senior transitioning leaders.
Helping Children Design their life
Ayse speaks about how we can equip our children to design their life as they set sail on their respective journeys in a world filled with twists and turns. We connect the dots with an insight from Pramath Sinha on how we can help equip children to navigate the world of uncertainty.
Bringing ideas to life
Ayse speaks about how we move from getting some of these ideas cognitively to making real change happen. She speaks about the difference she made to Marshall Goldsmith and how her input helped Marshall develop the MG100 programme. We had Marshall on the podcast earlier. We connect the dots with his take on this subject.
