Ayelet speaks about the case of Marie Curie. She wins the Nobel Prize in 1903 with her husband Pierre Curie for discovering Radioactivity. (She wins another Nobel Prize in 1911 for isolating pure Radium). Their eldest daughter, Irene Curie, won the Nobel Prize with her husband Frederic Joliot Curie. They were the second couple to win the Nobel Prize together, the first one being Marie and Pierre. Ayelet speaks about the power of joint goals using this as a reference case in point.