Develop your voice not your brand
Ravi refers to the phenomenon of Stotting found in the jungles where quadrupeds, especially gazelles, spring in the air and lift all four legs off their ground often to signal their fitness to the predators. Ravi speaks about how we all should communicate our capabilities in a crowded and a noisy market. He urges us to focus on Marketing and not Sales when it comes to creating opportunities for ourselves.
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