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Katy Milkman

Agassi and Behaviour change

Katy speaks about Andre Agassi and the approach Brad Gilbert took with him when he was going through a slump. She says that Brad suggested that Andre would have to devise a strategy that is specific to each opponent and come up with a tailored approach to win and this new approach helped Agassi climb back to the top and win many more tournaments. Katy suggests a similar approach to tackling behavioral change.

More from Katy Milkman

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Habits Driving Change

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