NUGGET FROM
BJ Fogg
The knowing-doing gap
BJ speaks about why several people cognitively “get” what they need to do but struggle to move the needle in that direction. He links it back to the early success some of them experience in their journey and why that leads to a certain “fixed mindset” that comes in the way of them experimenting with new ideas that could potentially be a failure. He also talks about how we need to work on minimizing our expectations for new behaviours to take root and grow.
