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NUGGET FROM
BJ Fogg

Action versus Context Prompt

  BJ makes the distinction between an Action Prompt (something that we do in our lives) versus a Context Prompt (an external trigger such as an Email, Pop-Up, Message etc). He speaks about how Product Managers in companies could be more thoughtful about how they could understand user behavior to figure out when to use the product to increase the likelihood of adoption.  

More from BJ Fogg

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Habits Driving Change

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