NUGGET FROM
Sudhir Sitapati
Getting the problem definition right
Sudhir speaks about the close link between IIMA and HUL in terms of the approach towards problem solving and Marketing. He speaks about the role of PL Tandon and Labdhi Bhandari in helping build the IIMA Marketing curriculum along with Prof AK Jain. He also shares an example of when he failed at framing the right question when he was in the Ice Creams business.
