Nuggets from Abhijit Bhaduri
Personal branding in the Digital world
These days, personal branding is something that gets talked about a lot. But what is it and why is it important? More significantly, how do you go about creating a personal brand? In this nugget, Abhijit shares four vital aspects of personal branding that you should think about.
Intro to Digital Tsunami
In his book Digital Tsunami, Abhijit contrasts the erstwhile analog world with today’s digital world. How has this shift to the digital realm impacted companies and their cultures? What is the main difference between these two and how has that influenced leadership. Confused about why a company like Google is competing with Ford and GM? Hear more about all this and more in this nugget.
In order to be relevant in this digital age, leaders need to adapt to a digital mindset. What does this mindset look like? Abhijit discusses the digital mindset in this nugget and gives anecdotes of how extremely competent leaders of the analog era are struggling to adapt to this. He also shares two important core values which can help in acquiring skills to navigate this digital world. Look out for his views on the future being an ‘&’ world rather than an ‘Or’ world.
Building Digital habits
So we know there is a digital world out there, vastly different from the analog one we have been used to. This digital world demands new kinds of leadership, culture and relationships. We need to have a digital mindset to navigate this new world but how do we go about it. In this nugget, Abhijit gives you simple tips to start the journey and formulate digital habits.
Role of Chief Digital Officer
According to Abhijit, the CDO is the mapmaker of the new digital world of the organization. He is the one who takes up the real opportunity in looking at the digital landscape in a holistic sense for the entire organization and not just using it as an easy marketing or feedback tool. Hear more about this popular position that is seeing many hiring ads!
Balancing commerce with creativity
Film production is a tricky area where one has to walk the tight rope between creativity (as appreciated by the audience) and commerce. Atul talks about how he thinks about it and also alludes to the evolving consumer mindset where some early opinions could significantly swing the fortunes of the movie one way or the other.
Hiring for the Digital World
Unlike the analog world, employees and customers in the digital world are at the centre and the organization and processes are built around them. This makes the hiring of employees a very significant task. How does a leader go about hiring someone and what are their markers for potential? Don’t miss the insightful anecdote about The Knowledge test that the London cab drivers have to take and how that is relevant to this nugget.
Building a Personal Brand
Prakash discusses how one could learn from how FMCG companies build brands in the context of personal brand building. He discusses how authenticity, consumer centricity and choice are critical in building a powerful enduring brand in a certain area.
Integrating into a start-up
Culture is often seen as something that large organizations need to worry about. However, if a start up tackles the challenges of culture from the very beginning and clearly defines its competencies and values, it could be a significant competitive differentiator especially during the scaling up phase. Hear Abhijit elaborate on the startup ecosystem in this nugget.
Like everything else in the business landscape, leadership development also has undergone change in this digital age. Think of the instances today where augmented reality is being used for skill building! Hear about this and more way the digital realm is influencing leadership development in this nugget.
Career Planning 2.0
Thinking about a career has moved away from a linear notion – educate, work, retire. Also the idea of working in one company for the rest of your life has become obsolete. So how should one think about their career in this digital age? How can people stay relevant? Abhijit believes that skills will become obsolete quicker and gives tips about how to navigate their careers.
To conclude, Abhijit answers three quick questions: One piece of advice to students leaving B-schools and making their transition into the workplace; three things they don’t teach enough at B-school and three apps he finds valuable! Find out the answers in this nugget.
Driving social impact
Want to make a difference in society? A lot of us want to positively impact the world around us. But often times, this intention fades into the background or does not come to fruition. Enter Social Venture Partners- a platform for people like you who want to be agents of change. Hear Ravi talk about their ‘million jobs mission’ and the unique challenges faced by leaders in the social sector.
Current portfolio of time spent
Nandan talks about how he organizes his time currently and more importantly, the design principle behind how he prioritizes his time. He also talks about his journey through Infosys and Aadhaar to the current portfolio of initiatives that includes India Stack evangelization, EkStep, Philanthropy and investing in & mentoring select start-ups.
Water.org - Introduction and how you can contribute
Vedika talks about the criticality of solving for water and sanitation at the bottom of the pyramid. She talks about how Water.org is using a multi-pronged approach to tackle this problem. She discusses how access to water is a mission-critical need for all individuals at the bottom of the pyramid to lead a productive life with dignity.
Transitioning to the Social Impact world
"How do I bring greater meaning in my life" is a question that people start grappling with as they approach mid-life and beyond. However, people struggle with making this happen. Vedika discusses her transition from heading Credit Suisse in India to Water.Org
Impact of technology
Technology is all pervasive in our lives today. But how has the world of academia been impacted by this? Hear Kartik elaborate on the increase in opportunity afforded by the tsunami of technology.
Transitioning from Cummins to Microsoft
Having worked in Cummins and moved up the ladder, Ravi took up the challenge of being the CEO of Microsoft India at just 40 years of age and against the advice of family and friends. This was an industry he knew nothing about and a culture his friends thought he wouldn’t adapt to. How did he make this transition successful? What did he pay attention to? Hint: The anecdote of his interview with Bill Gates is very interesting.